This is especially critical in blogs and social media.īe even more detailed with lower-level headings.
Keep headings as short as possible, and put the most important idea at the beginning. For example, this guide uses four heading levels. For long content, you might need to use additional heading levels. One heading level is usually plenty for a page or two of content. The heading should introduce the topic in an interesting way.
But don't insert filler text just to separate the headings.Įach new heading represents a new or more specific topic. Organization or that the headings are redundant. If you can't findĪt least two distinct topics, skip the second-level headings.Īvoid having two headings in a row without text in between-that might indicate a problem with More distinct topics, and use second-level headings (subheads) toīreak up the large section into more scannable chunks. There's a lot to say under a top-level heading, look for two or Make them as specific as you can to catch the Headings communicate what's most important and divide content into If readers don't read the headings, they probably won't read the text that follows, either. Think of headings as an outline, only more interesting-pithy, even. In any type of content-whether it's UI, web content, marketing, or advertising-use headings consistently. Will help readers scan content and find entry points. Spacing and distinct fonts associated with headings You can break text logically into smaller sections, the extra
Headings provide both structure and visual points of reference to help readers scan content.
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